DRTV (Direct Response Television)   No other medium reaches more consumers than TV.  And DRTV advertising is unmatched in its ability to launch a new product and generate sales direct to the customer.  DRTV allows you to reach your targeted customer with your offer, and allows Media Corp to measure and analyze the demand generated by each TV commercial airing.  We can then use our expertise in building upon demand and exposure to springboard your product into other channels of distribution.       Creative/Production To produce a successful direct response commercial you have to understand the model and your audience.  And we do.  Our creative team is expert at identifying a product’s Unique Selling Proposition (USP), and implementing proven formulas and techniques that motivate consumers to take action. We know how to demonstrate product benefits as solutions to everyday problems, while creating a powerful offer that gets results.         Media Buying Unlike general television advertising, DRTV media is measured based on response. DRTV media is discounted from general advertising rates. DRTV media is purchased on a market-to-market, station-to-station basis and is constantly being booked, canceled, changed and re-negotiated. In the best performing venues, there is generally more demand for time than what is available.  At Media Corp our clients benefit from our solid relationships with station contacts and our 15 years of experience within the marketplace.   Every new business needs capital, and there are many costs associated with entering the DRTV marketplace. Media Corp can help you get the funding you need to cost-effectively take your business to the next level.  Media funding to enter the national rollout phase is available for commercials that test successfully.  This helps to ensure that your campaign is supported by adequate media spending, without losing control of or equity in your product.     Reporting and Analysis We measure and track the effectiveness of media execution by tallying phone responses (800#) and web sales. We analyze the commercial’s response by tracking data such as order conversion metrics, along with website click-throughs, to locate the product’s potential for a national rollout.       Telemarketing and Fulfillment Commonly referred to as the "back end" of a campaign, the telemarketing, fulfillment and payment processing are among the most critical elements in a direct response campaign. In a successful campaign, 800 numbers are reported and tracked accurately, inquiries are converted to orders, credit card information is recorded accurately, callers are buying the up-sells and orders are shipped and billed quickly and accurately. Our expert management of these operations helps to ensure that your campaign will run as smoothly as possible.     DRTV sales rose 9% in 2008 to $170 billion!