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DRTV (Direct Response Television)
No other medium reaches more consumers than TV. And even in this age of digital, mobile and internet marketing, DRTV advertising is still unmatched in its ability to launch a new product and generate sales direct to the customer. DRTV allows you to target a specific customer demographic at a specific time with your offer, and allows Media Corp to measure and analyze the demand generated by each commercial airing. We can then use our expertise in building upon demand and exposure to springboard your product into several other channels of distribution including, catalogs, home shopping, retail distribution and the internet.
Creative/Production
To produce a successful direct response commercial you have to understand the product and the target audience. At Media Corp, we do. Our creative team has extensive experience identifying a product’s Unique Selling Proposition (USP), and implementing proven formulas and techniques that motivate consumers to take action. We know how to demonstrate product benefits as solutions to everyday problems, while creating a powerful offer that gets results. From script writers to creative direction to camera operators, the professorial production team at Media Corp will insure your product is given the star treatment and we have the winning products to prove it.
Media Buying
Unlike general television advertising, DRTV media is measured based on response. It is discounted from general advertising rates and purchased on a market-to-market, station-to-station basis for the most impact, effect and its ability to reach your targeted consumer. Media Corp works with the most experienced agencies in the DRTV industry to maximize the effectiveness of your campaign. At Media Corp our clients benefit from solid relationships with station contacts and over 15 years of experience within the marketplace to leverage those relationships and get placement that other companies might not be able to secure.
Telemarketing and Fulfillment
Commonly referred to as the “back end” of a campaign, the telemarketing, fulfillment and payment processing are among the most critical elements in a direct response campaign. In a successful campaign, 800 numbers and online inquiries are reported and tracked separately, inquiries are converted to orders, credit card information is processed, callers are “up-sold” whenever possible and orders are shipped and billed quickly. Media Corp’s expert management of these operations will not only help ensure that your campaign runs smoothly … but that your product reaches its full DRTV potential.
Reporting and Analysis
The old saying is true … “If you can’t measure it, you can’t manage it.” At Media Corp we accurately measure and track the effectiveness of your media execution. We then analyze your commercial’s response using MER and CPO, to determine your product’s potential for a national rollout.”
