Ed Waldberg

Ed Waldberg – Partner, National Rollouts and Strategic Partnerships, has been in the As Seen on TV business for nearly 20 years. Ed steers the leadership team at Media Corp while managing national product rollouts and strategic partnerships. To ensure maximum exposure for new products, Ed works with the largest retail partners and media groups in the industry.

“I’ve been doing this a long time because I enjoy the thrill of discovering new products like Magic Mesh,” explains Ed. “And when a product shows potential, I know I have everything in place to take it to the next level.”

With national successes such as Windshield Wonder, GPS Pal, Jupiter Jack and others, Ed and the Media Corp team have a proven track record of bringing good ideas to the national marketplace.

A life-long resident of the Kansas City area, Ed is a graduate of the University of Kansas and an active member of his community. Mostly, Ed enjoys spending time with his family. In his spare time, he can be found shredding the ice on a hockey rink or hitting the greens at a golf course.

Earl Pardo

Earl Pardo – Partner, Product Sourcing and Review, has been in the direct response industry since 1996. His area of expertise is in product sourcing for the company. He enjoys looking for the next “winner” for the “As Seen on TV” industry. He has identified several products in their early stages of development and has helped them become multi-million unit sellers over the years.

He went to the University of Missouri with degrees in Economics and MBA in Marketing. He enjoys golf, softball, running and coaching his two boys in various sports.